Does Nabisco Own Keebler?

Nabisco and Keebler are two of the most popular cookie brands in the United States. Nabisco is known for its Oreo cookies, while Keebler is known for its Fudge Stripes and Chips Deluxe cookies. But does Nabisco own Keebler?

The Answer: Yes

Yes, Nabisco does own Keebler. Nabisco acquired Keebler in 2001 for $1.4 billion.

Why Did Nabisco Acquire Keebler?

Nabisco acquired Keebler for several reasons, including:

To increase its market share in the cookie industry.
To gain access to Keebler’s popular brands, such as Fudge Stripes and Chips Deluxe.
To expand its distribution network.

What Does This Mean for Consumers?

The acquisition of Keebler by Nabisco has not had a major impact on consumers. Both brands are still available in stores, and there have been no major changes to the products.