How to Identify Your Levi’s

Levi’s are one of the most iconic and recognizable brands in the world.
However, with so many imitations on the market, it can be challenging to
know how to identify genuine Levi’s. This comprehensive guide will walk
you through the key features to look for when identifying your Levi’s,
ensuring their authenticity and preserving their value.

The Red Tab

• Location: The iconic Red Tab is located on the right
  rear pocket of Levi’s jeans.
• Stitching: The tab should be stitched on with two parallel
  rows of orange thread.
• Arcuate Design: The Red Tab features a stylized arcuate
  design that resembles the shape of two horses pulling.

The Care Tag

• Location: The Care Tag is sewn inside the rear waistband
  of Levi’s jeans.
• Logo: The Care Tag should feature the Levi’s logo and the
  brand’s signature “Two Horse” design.
• Information: The Care Tag will provide washing and care
  instructions, as well as the jeans’ country of origin and product code.

The Button Fly

• Type: Levi’s jeans traditionally use a button fly with
  copper or nickel-plated buttons.
• Button Stamp: Genuine Levi’s buttons will have the Levi’s
  logo stamped on them.
• Reinforcement: The fly is reinforced with a metal rivet
  between the buttons.

The Back Patch

• Location: The Back Patch is located on the right rear pocket
  of Levi’s jeans.
• Material: The Back Patch is made of leather or a leather-like
  material.
• Two Horse Design: The central feature of the Back Patch is the
  iconic “Two Horse” design, representing the strength and durability of
  Levi’s jeans.

Additional Tips

• Trust Reputable Retailers: Purchase Levi’s from authorized
  retailers to ensure authenticity.
• Examine the Stitching: Levi’s are known for their high-quality
  stitching. Look for straight, even stitches throughout the jeans.
• Verify the Fit: Levi’s jeans are available in a variety of
  fits. Compare the jeans to a known size or refer to the size chart to
  ensure a proper fit.
• Check the Price: Genuine Levi’s jeans typically come at a
  premium price. Be wary of jeans offered at significantly discounted prices.

By following these guidelines, you can confidently identify genuine Levi’s
jeans. This not only ensures the authenticity of your purchase but also
preserves the value of these iconic garments. Whether you’re a collector,
fashion enthusiast, or simply appreciate quality denim, the ability to
identify your Levi’s is crucial for making informed decisions and
maintaining your love for this timeless brand.

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