Which Theorists Wrote That Heavy Television Viewers Perceive the World as It Appears on Television?
Introduction
Television is a powerful medium that can shape our perceptions of the world around us. We spend countless hours watching television, and it is no wonder that it can have a significant impact on our thoughts and beliefs.
One of the most well-known theories about the effects of television is the cultivation theory. This theory suggests that heavy television viewers are likely to perceive the world as it appears on television.
George Gerbner and the Cultivation Theory
The cultivation theory was first proposed by George Gerbner in the 1960s. Gerbner conducted a series of studies that found that heavy television viewers were more likely to believe that the world is a dangerous place and that violence is commonplace.
Gerbner argued that television can cultivate these beliefs because it presents a distorted view of reality. On television, violence is often depicted as glamorous and exciting, and it is rarely shown to have any negative consequences.
As a result, heavy television viewers may come to believe that violence is a normal part of life. They may also become desensitized to violence and less likely to be concerned about its effects.
Other Research on the Cultivation Theory
Since Gerbner’s initial studies, a number of other researchers have conducted studies that support the cultivation theory. For example, a study by Slater and McCallion (2001) found that heavy television viewers were more likely to believe that women are more likely to be victims of violence than men.
Another study by Pinkleton and Austin (2002) found that heavy television viewers were more likely to believe that the world is a just place and that people get what they deserve.
Conclusion
The cultivation theory is a well-supported theory that suggests that heavy television viewers are likely to perceive the world as it appears on television. This can have a significant impact on our thoughts and beliefs, and it is something that we should all be aware of.
- By understanding the cultivation theory, we can be more critical of the messages that we receive from television.
- We can also make more informed decisions about how much television we watch and what kind of television we watch.
By taking these steps, we can reduce the negative effects of television on our perceptions of the world and our lives.
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