What’s a Mars Bar Called in America?
Mars Bar, a beloved chocolate bar in the United Kingdom and many other countries, has a different name when it crosses the Atlantic Ocean to the United States. The iconic treat takes on a new identity, becoming known as Milky Way in the land of the free and the home of the brave.
The History of Mars Bar
The Mars Bar was first introduced in 1932 by Forrest Mars Sr. in Slough, England. It was originally called the Mars Chocolate Bar and consisted of a combination of nougat, caramel, and milk chocolate. The bar quickly gained popularity in the UK and eventually made its way to other European countries.
Milky Way: The American Counterpart
In 1936, Mars Inc. introduced the Milky Way bar in the United States. The American version differed slightly from its British counterpart, featuring a vanilla-flavored nougat instead of the original caramel nougat. The Milky Way bar quickly became a hit in the US, outselling the Mars Bar and becoming one of the most popular candy bars in the country.
Main Differences:
- Nougat: Mars Bar has caramel nougat, while Milky Way has vanilla nougat.
- Size: Milky Way bars are slightly larger than Mars Bars.
- Availability: Mars Bar is more common in the UK and Europe, while Milky Way is more prevalent in the US and Canada.
Why the Different Names?
The reason for the different names between the Mars Bar and the Milky Way is unclear, but there are several theories:
- Marketing: Mars Inc. may have wanted to avoid confusion with other candy bars, such as the Milky Way Almond Bar.
- Trademark Issues: The Milky Way name was already trademarked in the US, preventing Mars Inc. from using the Mars Bar name.
- Distinction: Giving the American version a distinct name allowed Mars Inc. to differentiate the two products and tailor them to different markets.
Other Names:
In addition to the Mars Bar and the Milky Way, the candy bar is also known by other names in different countries:
- 3 Musketeers: Canada
- Snickers: Australia
- Marathon: Japan
Conclusion
Whether you know it as Mars Bar or Milky Way, this classic chocolate treat has delighted countless people around the world for generations. Its iconic status and enduring popularity speak to its timeless appeal. Next time you’re craving a sweet indulgence, reach for a Mars Bar in the UK or a Milky Way in the US and enjoy its delicious and nostalgic charm.
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